{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate today's movie theaters.
The largest surprise the film industry has experienced in 2025? The resurgence of horror as a leading genre at the British cinemas.
As a genre, it has impressively surpassed past times with a 22% year-on-year increase for the British and Irish cinemas: £83,766,086 in 2025, against £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a film industry analyst.
The top performers of the year – a recent horror title (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98 million) and 28 Years Later (£15.54m) – have all remained in the theaters and in the audience's minds.
Although much of the professional discussion centers on the unique excellence of prominent auteurs, their triumphs suggest something shifting between viewers and the category.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from creative value, the ongoing appeal of frightening features this year suggests they are giving cinemagoers something that’s much needed: therapeutic relief.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” says a genre expert.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” remarks a prominent scholar of classic monster stories.
In the context of a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits resonate a bit differently with filmg oers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” says an actress from a popular scary movie.
“This symbolizes the way modern economies can exhaust human spirit.”
From film's inception, societal turmoil has shaped horror.
Experts highlight the boom of German expressionism after the first world war and the chaotic atmosphere of the 1920s Europe, with films such as classic silent horror and the iconic vampire tale.
This was followed by the economic crisis of the 30s and classic monster movies.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” notes a academic.
“So it reflects a lot of anxieties around immigration.”
The phantom of border issues shaped the newly launched rural fright a recent film title.
The filmmaker explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the modern period of celebrated, politically engaged fright cinema commenced with a brilliant satire launched a year after a contentious political era.
It introduced a recent surge of visionary directors, including various prominent figures.
“It was a hugely exciting time,” says a director whose movie about a violent prenatal entity was one of the period's key works.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a revival of the underrated horror works.
In recent months, a new cinema opened in a major city, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the late-80s version of Dr Caligari.
The re-appreciation of this “raw and chaotic” genre is, according to the theater owner, a clear response to the calculated releases produced at the theaters.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he explains.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” says an expert.
In addition to the re-emergence of the insane researcher motif – with multiple versions of a well-known story imminent – he predicts we will see fright features in 2026 and 2027 reacting to our present fears: about AI’s dominance in the years ahead and “supernatural elements in political spheres”.
Meanwhile, a biblical fright story The Carpenter’s Son – which narrates the tale of holy family challenges after the nativity, and features famous performers as the sacred figures – is planned for launch in the coming months, and will undoubtedly create waves through the Christian right in the US.</